"Don't be a person of too many words and too many deeds"Marcus Aurelius, Meditations, 3.5 Marcus, with a fist over all of Rome, tells us to be selective with our words and our actions. When I read this, I could not help but think of the business and marketing implications. Our job as marketers is … Continue reading Think like an editor
Category: Startup Marketing
Most Startup Marketers Make This Fatal Mistake
As a startup, part of an efficient go to market strategy is making informed assumptions. We simply don’t have access to all the data that larger, more established companies have access to. As a result, we are required to make decisions that are lesser informed, and we are forced to rely on instincts and gut … Continue reading Most Startup Marketers Make This Fatal Mistake