The Ultimate Pre-launch Marketing Weapon

I admit to sometimes feeling self conscious anytime I suggest to a CEO that they launch a podcast. It feels cliche at this point. Is it always the right answer — absolutely not. But sometimes, maybe even often, it is. During the pre-launch days (pre-product, maybe even pre-website), launching a podcast almost always makes sense. … Continue reading The Ultimate Pre-launch Marketing Weapon

Fatal Startup Marketing Mistakes - Egan Montgomery

Most Startup Marketers Make This Fatal Mistake

As a startup, part of an efficient go to market strategy is making informed assumptions. We simply don’t have access to all the data that larger, more established companies have access to. As a result, we are required to make decisions that are lesser informed, and we are forced to rely on instincts and gut … Continue reading Most Startup Marketers Make This Fatal Mistake

Welcome to Egan Montgomery's Website

Welcome to

Hi! My name is Egan Montgomery. I’m a marketer at High Alpha, a Venture Studio based in Indianapolis. Welcome to my website. Here I’ll post about random thoughts, learnings, and things that inspire me. Mostly I’ll write about marketing, startups, and tech — but every now and then I may let loose on some other … Continue reading Welcome to